Burberry Blue Label, a vibrant and exclusive line within the Burberry family, holds a special place in the hearts of Japanese fashion enthusiasts. Launched in 2001 and discontinued in 2015, its legacy continues to resonate, particularly amongst millennials who embraced its youthful and trendy aesthetic. While no longer actively produced, the 2017 pieces, though technically from the final years of its existence, represent a culmination of its design philosophy and remain highly sought after in the secondhand market. This article delves into the world of Burberry Blue Label 2017, exploring its unique identity, target audience, and the enduring questions surrounding its authenticity and availability.
A Distinct Identity: Burberry Blue Label vs. the Main Line
To understand Burberry Blue Label 2017, it's crucial to differentiate it from the main Burberry line. While both share the iconic Burberry check and heritage, their approaches to design and target audience differ significantly. The mainline Burberry collection, with its broader global appeal, often features classic and sophisticated pieces. In contrast, Burberry Blue Label, marketed primarily in Japan, catered to a younger, fashion-forward demographic. Think trendy silhouettes, bold colours (often incorporating the blue of the label's namesake), and a more playful approach to classic Burberry elements. The 2017 collection, coming at the end of its lifespan, likely reflected a refined understanding of this target market, possibly incorporating elements of current fashion trends while still maintaining the brand's distinct identity. It was a sophisticated take on youthful style, a blend of classic Burberry heritage with a modern edge. This distinction is key to understanding the appeal of Burberry Blue Label, even after its discontinuation.
The Japanese Exclusivity of Burberry Blue Label
A defining characteristic of Burberry Blue Label is its exclusive availability in Japan. This regional focus shaped its design aesthetic, marketing strategies, and overall brand identity. The designs catered specifically to Japanese fashion sensibilities, reflecting the country's unique style trends and preferences. This Japanese exclusivity also contributed to its desirability, creating a sense of scarcity and exclusivity for those outside Japan. Finding pieces from the 2017 collection, therefore, requires navigating the complexities of the Japanese resale market or relying on international online retailers specializing in Japanese fashion. This exclusivity is a significant factor influencing the price and desirability of vintage Burberry Blue Label items.
Targeting the Millennial Market: Trends and Aesthetics of 2017
The 2017 collection, released in the final years of Blue Label's existence, likely reflected the evolving trends within the millennial market. While specific details of the collection are hard to pinpoint without access to archived catalogues or extensive online resources, we can infer certain stylistic elements based on the brand's previous collections. We can expect to see a blend of:
* Modern silhouettes: Sharp cuts, contemporary fits, and potentially the incorporation of popular silhouettes of the time, like oversized sweaters or tailored blazers with a modern twist.
* Playful use of colour: While blue remained a key colour, the 2017 collection likely incorporated other vibrant and trendy shades of the era.
* Subtle incorporation of the Burberry check: The iconic check might have been used more subtly, perhaps as an accent rather than a dominant feature, reflecting a contemporary approach to branding.
* High-quality materials: Burberry's commitment to quality would have remained a hallmark, with the use of premium fabrics and meticulous craftsmanship.
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